Our Mission
SYA Hoops believes in one setting themselves apart from the masses. We encourage discovering your gifts and talents and using them to better yourself and those around you.
Brick by brick, we start building a solid foundation by teaching the principles learned from the game of basketball and instilling them into life itself. The game of basketball is a valuable tool used to build and mold a person. A player's passion, determination, work ethic, discipline, coachability, leadership skills, and self accountability are all traits learned within the game.
Holistically equipping an athlete to be more than JUST an athlete is gravely important and needed.
OUR LEADER
coach Ashley Frazier -
Director Of player development
Ashley Frazier is a professional basketball player development coach, former Division I point guard, and founder of SYA Hoops Academy, with more than a decade of experience developing athletes from youth basketball to the professional level.
A former starting point guard at the University of Arizona, Ashley has built her training philosophy around purposeful development and teaching athletes how to understand and play the game—not simply perform drills.
Her professional experience includes serving as Director of Player Development for the Chicago Sky (WNBA) and as a Player Development Coach with Unrivaled, working directly with elite professional athletes through individualized development, film study, analytics, and on-court training.
Through SYA Hoops Academy, Ashley has trained nationally ranked prospects, Division I athletes, WNBA players, overseas professionals, and developing youth athletes.
Her approach combines skill development, footwork, shooting, ball handling, finishing, decision-making, game IQ, confidence, and competitive development.
Above all, Ashley’s goal is to develop skilled, confident, intelligent players who understand the game and are prepared to perform when it matters.
Train with purpose. Develop with intention. Set Yourself Apart.